India Immersion Program

"Come, Immerse yourself in India!’’

India is a diverse country in terms of heritage, culture, tradition and people. These myriad hues have helped India to change with times. At a growth rate of 7.6% India is one of the fastest growing economies. With its “Start Up India’’ program the Indian government is promoting new entrepreneurs; helping them to make their ideas a success.

Pike Learning Solutions has designed well tailored programs in different industry sectors that will provide you an overview of the challenges and opportunities that you will face in your game to gain a foot hold as an entrepreneur in India.
We believe that all entrepreneurs are risk takers by nature. Entrepreneurs are bold and innovative with an innate sense of curiosity. Pike Learning`s “India Immersion Program’’ is an invitation to all aspiring international entrepreneurs to come and explore the Indian business environment.

Entrepreneurship in Media & Entertainment

The program in “Entrepreneurship in Media and Entertainment’’ is designed by Pike Learning in collaboration with the Department of Financial Studies – University of Delhi.

This is an experiential learning program where you will gain insights about the various segments in the media industry in India through projects, interactions, field visits and synergy with industry experts.

This program is designed for international students to kick start their careers in India, either as entrepreneurs or as service providers.

At the completion of this program, you will be able to:

  • Identify opportunities in the field of media and entertainment in India
  • Evaluate the obstacles and challenges in the field of media and entertainment in India
  • Analyze the merits of starting a business venture in India
  • Assess the economic factors that affect entrepreneurship in the media industry in India
  • Interpret information on Indian vs global culture from the perspective of the media and entertainment industry in India

Business Of Entrepreneurship

This will help you to think and acquire the characteristics
of an entrepreneur.

At the end of this workshop you will be able to:

  • Recognize, create and generate ideas
  • Assess the financial viability of a new venture
  • Source finance or funding
  • Identify unique marketing issues
  • Write a business plan
  • Develop an effective business model
  • Prepare the proper ethical and legal foundation
  • Evaluate the challenges of growth

Broadcasting

At the end of this you will be able to:

  • Understand the regulations policies that govern the media sector in India
  • Assess the distribution models in broadcasting
  • Understand the organisation structure in the broadcasting field
  • Understand the content development cycle
  • Examine the tools of audience measurement and research TVRs
  •  Analyse the programmes finance structure
  •  Understand how content is marketed
  •  Evaluate the future vehicles of broadcasting
  •  Evaluate the challenges in the broadcasting
  •  Identify the money spinning opportunities

Movies

At the end of this you will be able to:

  • Get an overview of the movie industry in India
  • Examine the business models
  • Determine the type of movie you would like to produce
  • Evaluate the different movie models
  • Plan the making of a movie
  • Understand the pre-production, production and post –production processes
  • Create a marketing plan for a movie

Advertising

At the end of this you will be able to:

  •  Understand the evolution of advertising in the Indian context
  •  Understand the advertising business in India
  •  Examine the different functions in an advertising agency
  • Evaluate the use of different tools in integrated marketing communication
  • Understand the different mediums in advertising
  • Recognize the traits and characteristics of the Indian consumer

Radio

Radio in India has seen tremendous growth over the years. It has played a significant role in social integration of the entire nation. You can expect the following

  • The opportunities that an entrepreneur from abroad can explore in the radio segment in India.
  • Setting up a radio channel in India, the challenges and how to get around them.

Theatre

With dedicated top notch theatre festivals, international collaborations and a willingness to experiment with different styles of drama, the journey of Indian theatre has only evolved. Through this you will be able to

  • Identify the profile of Indian theatre audience.
  • Map properties that can be imported to/ exported from India.
  • Prepare a business strategy for theatre business in India.

Animation & Gaming

The Animation and Gaming industry in India is growing rapidly. Indian VFX studios are acquiring Hollywood studios and are setting up facilities across the world. Therefore this is the perfect opportunity. Through this you will be able to

  • Understand the Indian Gaming Eco system
  • Examine the opportunities and challenges in the business in India
  • Identify Partnerships/ Collaborations and Outsourcing in India.